sensui by hiorie

sensui delivers a simple and refined lifestyle in harmony with nature.
Based on the concept that “a good towel comes from good water and quality cotton,” each towel is washed in the natural spring water of the Wakayama mountains and features the antibacterial and deodorizing effects of Japanese cypress.
The lineup includes:
"Yu" – fluffy and quick-drying
"Ko" – smooth and luxurious
"Jun" – voluminous and organic
"trees" – jacquard with forest motifs
"Sou" – ideal for daily use

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Imabari Towel Series

Senshu Towels Series

Browse Towels by Series, Thickness, and Origin

Hiorie offers a wide variety of towels made in Japan. Browse by series, thickness, and origin—you may find one that’s perfect for your lifestyle.

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HIORIE Towels – Where Japanese Quality Begins