Daily

Since its launch in 2006, this towel has been a long-time customer favorite.
Designed for daily use, it was created with a focus on comfort and practicality—offering excellent absorbency, a soft touch, and quick drying. It's the kind of towel you'll want to reach for every day.

After weaving, the towels are carefully washed using natural spring water from the Izumi Mountains, removing starch and impurities. This finishing process results in a towel that is highly absorbent from the very first use and gentle on the skin.

To support faster drying, the towel is made slightly thinner with a light, airy texture. It’s compact, easy to wash and store, and less bulky overall—making it a great everyday choice. Plus, it produces minimal lint, which is another feature users love.

Imabari Towel Series

Senshu Towels Series

Others

Browse Towels by Series, Thickness, and Origin

Hiorie offers a wide variety of towels made in Japan. Browse by series, thickness, and origin—you may find one that’s perfect for your lifestyle.

Start Choosing Towels