Collection: Hotel Style Towel

The more you use it, the more you'll love it.
Chosen for over 16 years – HIORIE’s best-selling Hotel Style Towel, made in Japan.

HIORIE’s Hotel Style Towel is carefully woven at our own factory in Senshu, Osaka. With continuous quality improvements over the years, it has remained a customer favorite for more than 16 years, with over 10 million towels sold to date.

  • Point 01: Premium, Custom-Spun Cotton Yarn
  • Point 02: Remarkable Absorbency
  • Point 03: Grows Fluffier with Every Wash
  • Point 04: Practical Size Options
  • Point 05: A Wide Range of Colors
  • Point 06: Trusted Quality

Browse Towels by Series, Thickness, and Origin

Hiorie offers a wide variety of towels made in Japan. Browse by series, thickness, and origin—you may find one that’s perfect for your lifestyle.