Collection: HOTEL'S Grand

The finest of the finest—an exceptional Imabari towel crafted with uncompromising quality.
Born from the desire to create the ultimate towel, every element of this towel has been carefully considered—from the materials to the weaving, all completed in Imabari, Ehime, Japan, a region renowned for its superior towel craftsmanship. The result is a towel so incredibly soft it feels like it could melt in your hands, gently enveloping you in unmatched comfort. You’ll feel the difference the moment it touches your skin.

Only the most luxurious extra-long staple Supima cotton—considered the finest cotton in the world—was selected. To preserve its silky sheen, smooth texture, and excellent absorbency, the yarn was gently spun with fewer twists than usual. The result is a towel with extraordinary softness and instant water absorption—an experience unlike any other.

The moment you touch it, you’ll be wrapped in a melting softness that feels blissful. The delicate long pile traps air to create a plush, voluminous feel, yet it remains surprisingly light in the hand. After washing, the towel fluffs up even more, enhancing its volume and comfort.

The towel’s simple yet bold design features wide woven lines for an elegant accent. Its hem is folded to the back, allowing the soft pile to extend right to the edge—an intentional detail for an uncompromising finish. Perfect not only for personal use, but also as a thoughtful gift for someone special.

The series name “Grand” evokes vastness and majesty. As the name suggests, the color palette draws inspiration from powerful, earthy landscapes—deep, rich tones that convey a sense of timeless strength.