HOTEL'S

Bring hotel-like comfort into your home.
HOTEL’S is an Imabari towel woven with a rich, luxurious texture, inspired by the comfort of high-end hotel towels.
Made with the signature firmness and resilience of Imabari production, it offers a well-balanced feel—moderate in thickness yet tightly woven for durability and ease of use.
The dense, upright pile is accented with elegant woven lines, giving it a clean, refined look reminiscent of a professional work towel.
With the excellent absorbency that meets Imabari towel standards, it leaves your skin feeling fresh and dry after every use.
The HOTEL’S logo combines the “H” of “hotel” with the silhouette of a house—reflecting our desire to bring a little everyday luxury into your home, through a towel that’s touched daily by everyone.

Imabari Towel Series

Senshu Towels Series

Others

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Hiorie offers a wide variety of towels made in Japan. Browse by series, thickness, and origin—you may find one that’s perfect for your lifestyle.

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