Rebirth

A simple, everyday Imabari towel designed with comfort and practicality in mind.
Woven with finer-than-usual yarn and longer loops, it offers a delicate softness with a light, airy feel.
The textured "aze-ori" weave—a subtle striped pattern—helps the pile stand upright, reducing stickiness even when wet and providing a fresh, pleasant touch.
Compared to thicker towels, it dries faster, making it ideal for frequent use and easy washing. Perfect for those who dry towels indoors.

Imabari Towel Series

Senshu Towels Series

Others

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Hiorie offers a wide variety of towels made in Japan. Browse by series, thickness, and origin—you may find one that’s perfect for your lifestyle.

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