Rebirth

A simple, everyday Imabari towel designed with comfort and practicality in mind.
Woven with finer-than-usual yarn and longer loops, it offers a delicate softness with a light, airy feel.
The textured "aze-ori" weave—a subtle striped pattern—helps the pile stand upright, reducing stickiness even when wet and providing a fresh, pleasant touch.
Compared to thicker towels, it dries faster, making it ideal for frequent use and easy washing. Perfect for those who dry towels indoors.

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Imabari Towel Series

Senshu Towels Series

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Hiorie offers a wide variety of towels made in Japan. Browse by series, thickness, and origin—you may find one that’s perfect for your lifestyle.

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