JAPANESE TOWEL

Made in Japan – Imabari & Senshu

Discover premium towels by origin, series, and thickness.

Choose by Series Choose by Thickness Choose by Feel

Choose by Series

Imabari Towels

Imabari towels are high-quality towels woven in Imabari, Ehime—one of Japan’s most renowned towel-producing regions. Certified by strict local standards, they are known for their luxurious thickness and are especially popular as premium gifts.

Senshu Towels


Senshu towels are made in Senshu, Osaka—a historic towel-producing region that’s also home to HIORIE’s own factory. Using natural spring water and a traditional post-wash finishing method, these towels are exceptionally absorbent, clean, and gentle on the skin. With a slightly lighter texture, they are designed for excellent absorbency, softness, and quick drying. Popular series include the long-selling “Daily Towel,” known for its everyday comfort, and “FURRY,” which offers an incredibly soft touch, like hugging a plush toy.

Choose by Thickness

Thick | ★★★★

Medium | ★★★☆

Thin | ★★☆☆

Choose by Feel

Ultra Soft Towels - Perfect for those who love an exceptionally fluffy, soft, and delicate feel against the skin.

  • Furry

    This towel was carefully woven with specially developed yarn to enhance softness. It features fine, long loops that create a delicate and gentle feel.

    View This Towel 
  • Fluffy Ribbed

    Fluffy Ribbed

    An Imabari towel made from premium extra-long staple cotton, gently twisted to enhance softness. It offers a fluffy, cotton-like feel with rich volume.

    View This Towel 

Quick-Drying Towels - Lightweight and breathable – ideal for daily use and indoor drying.

  • Daily

    A long-selling, great-value series. With just the right thickness, this towel offers an excellent balance of absorbency, quick-drying performance, and everyday usability.

    View This Towel 

  • Rebirth

    A lightweight, quick-drying Imabari towel designed for daily use with a focus on simplicity.

    View This Towel 

  • Mist

    A slightly lightweight Imabari towel designed for daily use, with excellent quick-drying and absorbent properties.

    View This Towel 

  • Gauze Towel

    Quick-drying and gentle on the skin, gauze towels are perfect for daily use. With a gauze front and soft pile back, they dry faster and store compactly.

    View This Towel 
1 4

Luxurious Towels - Premium texture and elegant thickness – perfect as a special gift.

  • HOTEL'S Grand

    Woven with uncompromising attention to materials, this towel offers a melting softness and an endlessly gentle, enveloping comfort.

    View This Towel 

  • HOTEL'S

    This towel is woven with the rich, weighty texture unique to the Imabari region, offering a luxurious, hotel-like experience in the comfort of your home.

    View This Towel 

  • Hotel Style Towel CLASSY

    A premium line of hotel-style towels, made with carefully selected high-quality cotton. Known for its silky sheen and smooth texture.

    View This Towel 
1 3

Highly Absorbent Towels - Exceptional water absorption – made for effective post-bath use.

  • Hotel Style Towel

    This Senshu towel is woven at our own factory in Izumisano, Osaka. As you continue to use it, the towel becomes even fluffier over time. With outstanding absorbency and a soft texture, it’s our No.1 best-selling series.

    View This Towel