About sensui by hiorie

sensui delivers a simple and refined lifestyle in harmony with nature.
Based on the concept that “a good towel comes from good water and quality cotton,” each towel is washed in the natural spring water of the Wakayama mountains and features the antibacterial and deodorizing effects of Japanese cypress.
The lineup includes:
"Yu" – fluffy and quick-drying
"Ko" – smooth and luxurious
"Jun" – voluminous and organic
"trees" – jacquard with forest motifs
"Sou" – ideal for daily use

Water. Cotton. Life.

Commitment to Water and Cotton
Only high-quality cotton suitable for towels is carefully selected and bleached using natural spring water from the Wakayama mountains.

The Power of Hinoki
Infused with natural antibacterial and deodorizing properties of Japanese cypress, gentle on both people and nature. Helps prevent odors and bacterial growth when drying indoors.

Our Company - Marunaka Co.,Ltd.

Founded in 1959 in Senshu, Osaka, we are a dedicated towel manufacturer.

Continuing to Be Made in JAPAN
Our factory is located in Senshu, Osaka—one of Japan’s leading towel-producing regions.
From the region’s rich natural environment and pure water, comfortable towels are born.

We have built an integrated in-house system covering everything from product planning and manufacturing to sales and logistics.
This has allowed us to stay close to our customers' daily lives.

Because towels are an everyday essential, we want to keep doing what feels natural:
thinking of Japanese life, crafting in Japan, and delivering comfort with peace of mind.

HIORIE Towels – Where Japanese Quality Begins

Find the towel that suits you best

We have a wide selection of Japanese towels. You can choose according to your preferences, such as series, thickness, and origin. You are sure to find a towel that is perfect for your lifestyle.

Browse Towels by Series

sensui by hiorie Collection

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