About the LUXCRAS AWARD 2025
LUXCRAS is an e-commerce platform dedicated to delivering high-quality products from across Japan to customers around the world. As part of our ongoing commitment to excellence, we have established the LUXCRAS AWARD to recognize outstanding achievements by our partner manufacturers.
This annual award honors the manufacturers with the highest sales on LUXCRAS throughout the year. In 2025, we are proud to announce the Top 3 Best-Selling Manufacturers, based on their exceptional sales performance and contribution to sharing Japanese culture globally.
🏆 LUXCRAS AWARD 2025 – Top 3 Winners
| Rank | Manufacturer | Main Brands |
|---|---|---|
| Gold | Marunaka Co., Ltd. | Hiorie, sensui by hiorie |
| Silver | AWASAKA Inc. | Seifu, Jinpoh, etc. |
| Bronze | Yotsukawa Seisakusho Ltd. | KUON, Yotsukawa Seisakusho |
🏢 Manufacturer Showcases & Factory Visits
🥇 Gold Award: Marunaka Co., Ltd.
Winning the Gold Award for two consecutive years, Marunaka Co., Ltd. has reached new heights in 2025. The significant growth this year was driven by the launch of sensui by hiorie—a premium line that redefines the luxury of Japanese towels. By blending traditional Senshu craftsmanship with a modern aesthetic, Marunaka has captured the hearts of customers seeking the ultimate spa-at-home experience.
▶️ Explore the premium world: sensui by hiorie / Hiorie Standard
🥈 Silver Award: AWASAKA Inc.
Specializing in Mino ware from Gifu Prefecture, AWASAKA Inc. brings artisanal warmth to modern dining. Their brands like Seifu and Jinpoh remain essential for those seeking functional beauty in traditional Japanese pottery. Their consistency in quality and design has secured their place as a global favorite.
▶️ Explore the collection: AWASAKA
🥉 Bronze Award: Yotsukawa Seisakusho Ltd.
Hailing from Takaoka City, Yotsukawa Seisakusho Ltd. has captivated our audience with their brand KUON. Their most beloved items this year were the exquisitely crafted wind chimes, celebrated for their crystal-clear, long-lasting resonance. These pieces perfectly bridge 400 years of casting tradition with contemporary home decor.
🔔 Experience the Tones of Tranquility:
We have created a special experience where you can compare the unique sounds of each wind chime. Witness the artisan's soul through both video and sound.
▶️ Listen and Compare the Sounds of KUON
▶️ View collections: Yotsukawa Seisakusho / KUON
Future of the LUXCRAS AWARD
At LUXCRAS, we are committed to sharing the finest Japanese products with the world. Explore the quality and craftsmanship that define "Made-in-Japan."
Visit All Brand Collections