HIORIE Towel Care Guide
Hiorie Towel Care Guide
Step-by-step professional tips to keep your towels soft and fluffy.
01. Washing Methods
Wash before first use
Although we manage hygiene strictly, towels easily attract dust. Please wash with plenty of water and air dry in the sun before the first use.
Use plenty of water
Washing with plenty of water allows towels to swim freely. In water-saving modes, friction increases, which leads to excessive lint shedding. Keeping the water level high is the secret to a long-lasting fluffy texture.
Limit fabric softener
Please follow the recommended dosage. Overusing softener coats the cotton fibers with oil, which significantly reduces the towel's water absorbency. It can also cause the fibers to loosen, leading to persistent lint shedding. We recommend using softener only when the towel begins to feel stiff.
Avoid bleach & fluorescent detergents
To preserve the delicate texture and natural colors of Hiorie towels, avoid chlorine bleach and detergents containing fluorescent whitening agents. These chemicals can damage the cotton fibers and cause uneven fading or a harsh feel over time.
Use a laundry net
Washing inside a net prevents the pile from snagging on zippers or hooks, ensuring your Hiorie towels stay beautiful and durable for longer.
02. Drying for Fluffiness
Shake 10-20 times before hanging
Give each towel 10 to 20 firm shakes before hanging. This simple step stands up the individual pile fibers that were flattened during the spin cycle.
Dry in the shade with good airflow
Direct sunlight can harden cotton fibers and fade colors. Drying in a well-ventilated, shady spot keeps towels soft and vibrant.
Short tumble dry for extra volume
Using a tumble dryer is highly effective for a soft finish. The tumbling motion lifts the pile from the root, restoring the towel's natural volume. Avoid over-drying to protect the cotton fibers.
03. Long-term Maintenance
Snip any pulled threads immediately
If a thread gets caught and pulled, do not pull it further. Simply snip it at the base with scissors. The towel's structure prevents it from unraveling further.
Avoid heavy stacking in storage
Storing towels under heavy weight will crush the pile loops. Store them loosely or fold them to maintain their natural fluffiness.
Quality Crafted in Japan.
Hiorie - Your Comfort, Our Tradition.