About Shichifuku

shichifuku is an original brand by Shichifuku Towel Co., Ltd., known for its high-quality craftsmanship and stylish design. Using Imabari’s traditional techniques, the brand offers towels that bring color and comfort to everyday life.

Towels Designed for Ultimate Comfort and Style, Bringing Color to Your Everyday Life

shichifuku offers towels that embody the perfect balance of superior quality and sophisticated design, bringing comfort and color to your daily routine. Rooted in the renowned craftsmanship of Imabari, Japan, each towel boasts exceptional absorbency, durability, and a luxuriously soft texture that enhances every use. The brand's vibrant designs add a touch of elegance to everyday life and make for the perfect gift. Dedicated to simplicity and excellence, shichifuku embodies the philosophy of bringing small moments of happiness ("fuku") to its users. The unique combination of quality and aesthetic appeal sets shichifuku apart from the rest.

Our Company - Shichifuku Towel Co., Ltd.

Founded in 1959 in Imabari, Japan, Shichifuku Towel Co., Ltd. is a towel manufacturer dedicated to preserving the region's rich tradition of craftsmanship while evolving to meet modern demands. The company specializes in stylish towels, including its signature brand, shichifuku. With a focus on superior softness, outstanding absorbency, and long-lasting durability, its products are designed to bring comfort and joy to everyday life. Every towel is crafted with the heartfelt intention of "bringing happiness to daily life," making them ideal for both personal use and thoughtful gifts. While staying true to its roots in traditional craftsmanship, Shichifuku Towel continues to innovate and share the excellence of Imabari towels with customers in Japan and beyond.

Shichifuku Collection

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