Introduction
At Luxcras, we are launching a new series where well-known Japanese celebrities experience our Made-in-Japan products and share their impressions.
For our first feature, Japanese comedian Akira 100%—best known internationally for his unique comedic performance and his appearance on Britain’s Got Talent—tried two of HIORIE’s premium towels:
- Hotels Grand Bath Towel – the premium highlight of the collection
- Hotel Style Mini Bath Towel – the brand’s best-selling essential
Celebrity Profile
Akira 100%
- Born: August 15, 1974 (Saitama, Japan)
- Winner of the 2017 R-1 Grand Prix (Japan’s leading solo comedy competition)
- Active as both a comedian and actor, appearing in popular TV dramas and films.
- Recent works include: Confess Your Sins, Fly Me to the Saitama II, TBS drama Last Man: The Blind Investigator, NHK drama Ranman, and TX series The Way of Drinking 4.
Interview Highlights
| Question | Akira 100%’s Answer |
|---|---|
| Q1. Do you have any preferences for the towels you usually use, such as color, size, or softness? | I don't pay much attention to size or color. I generally use towels I've received as gifts or purchased from major retailers (like Muji). |
| Q2. Have you noticed differences in towels depending on the country or region you’ve visited or the place you’ve stayed? | I've traveled overseas for work several times, including to the US, UK, and Italy. The towels in hotels abroad often feel thick, sturdy, and generally heavy. |
| Q3. What do you look for in a towel? (Softness, color, size, etc.) | I prioritize softness over sheer volume, but I still dislike anything too flimsy. |
| Q4. What are your thoughts on the texture of the HIORIE towels? | They felt amazing! My first impression was how soft they were to the touch. When I actually used them, they were soft yet had the perfect amount of volume and firmness. They offered a wonderful drying experience. I even want a bathrobe made of this fabric for work (laughs)! |
Closing
This marks the launch of our Celebrity Voices series. Akira 100% was clearly impressed, praising the towels as not only soft but having a “perfect balance of volume and firmness”, even joking, “I’d love a bathrobe made of this!”
His experience shows that even those without strong preferences for towels can be pleasantly surprised by the quality of a premium Japanese product.
In the coming months, more Japanese celebrities will share their voices—not only about towels, but also about a wide range of Luxcras products.
👉 Discover the premium difference Akira 100% felt:
