ABOUT inoca - Brand of Igusa Products

ABOUT inoca - Brand of Igusa Products



Bringing the scent of Igusa into your life

A brand with the scent of Igusa
This is inoca

Bringing the scent of Igusa in your life
The brand-new Tatami gives off the scent of the raw material of Igusa. The scent of freshness, lushness, and nostalgia has a mysterious power to relieve people's hearts.

inoca, a new brand that makes use of the simplicity of Igusa, shares ‘SLOW LIFE’ with everybody from customers to craftsman.

After planting seedlings in the cold winter, watching over and nurturing them so they stay alive, and then passing spring with its gentle sunlight, at last it is time to harvest Igusa in the scorching summer heat.

‘Kishu Igusa’ was grown with the hands of many people. inoca’s manufacturing starts from here. It's never flashy, but the more you use it, the more its personality appears. The older it gets, the more beautiful the color becomes, turning a deep amber color, little by little. inoca is a ‘SLOW LIFE’ brand that grows together with you.

inoca Philosophy

Philosophy SLOW

A Rush Farmer & Craftsmen

Nanki Shirahama in Wakayama Prefecture, the birthplace of inoca, is a town rich in nature surrounded by mountains and sea. This town, where you can see and feel the changes of the seasons, is a place far from the noise of the city.

Time always passes slowly and flows very gently.
Only in this town, some things can be created.
From this town, we have something to share with you.
Now we will send the thoughts of inoca to you


Igusa’ S Purification Effects MODERNIZATION

Tatami culture has long been established in the Japanese way of life. “Igusa” is the main ingredient of the tatami. In addition to deodorizing, sterilizing and moisturizing, it is a material with both functional and sensibility values that produce healing with idyllic aroma. Due to the change of lifestyle, the where abouts of tatami mats are decreasing in Japan now, but a new product series of Igusa born aiming to blend into the modern way of life, not only in Japan but It became a way to penetrate the lives of people all over the world.






Product Inoca Series


The products are MADE IN JAPAN by skilled craftsmen one by one ‘inoca SETTA’ were created because the ‘Kishu Igusa’ tatami facing that we produced met with craftsmen from Nara who have been making Setta for a long time.

 "inoca" Collections list click here please.

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