{"title":"sensui by hiorie","description":"\u003cp\u003esensui delivers a simple and refined lifestyle in harmony with nature.\u003cbr\u003eBased on the concept that “a good towel comes from good water and quality cotton,” each towel is washed in the natural spring water of the Wakayama mountains and features the antibacterial and deodorizing effects of Japanese cypress.\u003cbr\u003eThe lineup includes:\u003cbr\u003e\"Yu\" – fluffy and quick-drying\u003cbr\u003e\"Ko\" – smooth and luxurious\u003cbr\u003e\"Jun\" – voluminous and organic\u003cbr\u003e\"trees\" – jacquard with forest motifs\u003cbr\u003e\"Sou\" – ideal for daily use\u003c\/p\u003e","products":[{"product_id":"b1-fb-sbm0100","title":"Senshu - Bath Mat sensui","description":"[Made in Japan Bath Mat]\u003cbr\u003eExperience the natural comfort of cotton on your bare feet after a bath. Made with 100% high-absorbency cotton yarn, this Japanese-made bath mat is woven with a high-density structure for a firm yet soft texture, offering a simple and refreshing feel.\u003cbr\u003e\u003cbr\u003e[100% Cotton for Superior Absorption]\u003cbr\u003eThick, high-absorbency cotton fibers are twisted into strong yarns and woven densely, creating a plush pile that quickly absorbs moisture. The result is a fresh, non-sticky feel underfoot. The bath mat features a sophisticated design with subdued colors and a simple woven pattern.\u003cbr\u003e\u003cbr\u003e[Dense and Durable Bath Mat]\u003cbr\u003eManufactured in a factory that also produces hotel-quality bath mats, this piece offers a firm and substantial texture that highlights the natural comfort of cotton. Designed without rubberized anti-slip coatings or special treatments, it remains simple and breathable. Its dense weave provides just the right thickness to dry quickly while maintaining durability and shape, making it easy to wash in a household washing machine.\u003cbr\u003e\u003cbr\u003e[Odor-Free! Antibacterial and Deodorizing Properties of Hinoki]\u003cbr\u003esensui is designed in harmony with nature, incorporating the antibacterial and deodorizing benefits of hinoki (Japanese cypress). Hinoki oil, known for its antibacterial and insect-repelling effects, is microencapsulated and embedded into the fibers. This eco-friendly treatment ensures a safe and refreshing experience.\u003cbr\u003e\u003cbr\u003esensui bath mats are made from carefully selected high-quality cotton and bleached with natural water from the Izumi Mountains. Their simple yet thoughtful design reflects a commitment to natural harmony and everyday well-being.\u003cbr\u003e\u003cbr\u003eWith natural antibacterial treatment derived from hinoki and a well-balanced thickness for ease of use, sensui offers a simple and refined lifestyle that seamlessly blends with nature.\u003cbr\u003e\u003cbr\u003eNote: Using a drum-type washing machine may affect the texture of the bath mat and cause increased lint shedding. Please check your washing machine's manual before laundering.","brand":"sensui by hiorie","offers":[{"title":"Fog Gray","offer_id":51012105437348,"sku":"B1-FB-SBM0101-01","price":30.55,"currency_code":"USD","in_stock":true},{"title":"Shadow Blue","offer_id":51012105470116,"sku":"B1-FB-SBM0101-02","price":30.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5744\/8868\/files\/B1-FB-SBM0100.jpg?v=1748938220"},{"product_id":"b1-fb-sbr0101","title":"Bathrobe - sensui","description":"[Made in Japan Bathrobe]\u003cbr\u003eFor a luxurious relaxation time, this bathrobe is crafted from the finest hybrid extra-long staple cotton, offering a silky smooth texture and excellent absorbency. Made of 100% cotton in Japan, it is designed for ultimate comfort.\u003cbr\u003e\u003cbr\u003e[Premium Hybrid Extra-Long Staple Cotton]\u003cbr\u003eThis bathrobe features a plush, thick pile fabric with outstanding absorbency. It minimizes lint shedding, ensuring a comfortable wear. Available in deep, rich colors suitable for both men and women.\u003cbr\u003e\u003cbr\u003e[Lightweight \u0026amp; Easy to Throw on After a Bath]\u003cbr\u003ePerfect as a gown for relaxed moments or as a quick cover-up after bathing with children, preventing chills. Ideal as a wedding or baby shower gift, and recommended for hotels, salons, massage therapy, spas, and caregiving.\u003cbr\u003e\u003cbr\u003e[Odor-Free! Ideal for Indoor Drying]\u003cbr\u003esensui is designed in harmony with nature, utilizing the power of hinoki (Japanese cypress) for natural antibacterial and deodorizing properties. Hinoki oil, known for its antibacterial and insect-repellent effects, is microencapsulated and embedded into the towel fibers. This eco-friendly processing ensures a safe and comfortable experience.\u003cbr\u003e\u003cbr\u003e[A Thoughtful Blend of Nature and Innovation]\u003cbr\u003esensui bathrobes incorporate natural antibacterial and deodorizing treatment derived from hinoki, making them ideal for indoor drying when odors are a concern. The microencapsulated hinoki oil adheres to the fibers, offering a gentle and effective solution.\u003cbr\u003e\u003cbr\u003eEnjoy a superior relaxation time with this Japanese-made bathrobe, crafted from the finest hybrid extra-long staple cotton, offering a silky smooth texture and excellent absorbency.\u003cbr\u003e\u003cbr\u003eDesigned for exceptional comfort, this 100% cotton bathrobe features a thick, fluffy pile fabric with excellent absorbency and minimal lint shedding. Its deep, rich colors make it suitable for both men and women.\u003cbr\u003e\u003cbr\u003eWhether you want to lounge in comfort or quickly throw it on after a bath, this bathrobe is a perfect choice. It also makes a great gift for weddings and baby showers, as well as a recommended item for hotels, salons, massage therapy, spas, and caregiving.","brand":"sensui by hiorie","offers":[{"title":"Medium Shadow Blue","offer_id":51012105633956,"sku":"B1-FB-SBR0101-01","price":100.46,"currency_code":"USD","in_stock":true},{"title":"Medium Charcoal","offer_id":51012105666724,"sku":"B1-FB-SBR0101-02","price":100.46,"currency_code":"USD","in_stock":true},{"title":"Medium Navy","offer_id":51012105699492,"sku":"B1-FB-SBR0101-03","price":100.46,"currency_code":"USD","in_stock":true},{"title":"Medium Dark Brown","offer_id":51012105732260,"sku":"B1-FB-SBR0101-04","price":100.46,"currency_code":"USD","in_stock":true},{"title":"Medium Light Gray","offer_id":51012105765028,"sku":"B1-FB-SBR0101-05","price":100.46,"currency_code":"USD","in_stock":true},{"title":"Large Shadow Blue","offer_id":51012105797796,"sku":"B1-FB-SBR0102-01","price":112.77,"currency_code":"USD","in_stock":true},{"title":"Large Charcoal","offer_id":51012105830564,"sku":"B1-FB-SBR0102-02","price":112.77,"currency_code":"USD","in_stock":true},{"title":"Large Navy","offer_id":51012105863332,"sku":"B1-FB-SBR0102-03","price":112.77,"currency_code":"USD","in_stock":true},{"title":"Large Dark Brown","offer_id":51012105896100,"sku":"B1-FB-SBR0102-04","price":112.77,"currency_code":"USD","in_stock":true},{"title":"Large Light Gray","offer_id":51012105928868,"sku":"B1-FB-SBR0102-05","price":112.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5744\/8868\/files\/B1-FB-SBR0100.jpg?v=1748938254"},{"product_id":"b1-fb-sjn0001","title":"Senshu - Hand Towel sensui Jun ORGANIC 4-Pack","description":"[Made in Japan Senshu Towel]\u003cbr\u003esensui offers a simple yet refined lifestyle in harmony with nature. We carefully select high-quality cotton ideal for towels and bleach it using natural water from the Izumi Mountains. Because towels are an essential part of daily life, we focus on premium materials and craftsmanship, weaving each piece with care and attention to everyday comfort.\u003cbr\u003e\u003cbr\u003e[100% Organic Cotton with Exceptional Quality]\u003cbr\u003eTo provide the true comfort of organically grown cotton, we use 100% skin-friendly organic cotton, cultivated in nutrient-rich soil. This commitment ensures a soft and gentle feel against the skin.\u003cbr\u003e\u003cbr\u003e[Unparalleled Softness and Superior Absorbency]\u003cbr\u003eWe use \"Super ZERO,\" a revolutionary yarn developed by Asano Nenshi with the world's first unique spinning method. This technology allows the fibers to trap plenty of air, resulting in a remarkably absorbent towel that is voluminous yet lightweight. The capillary effect enables the towel to instantly absorb large amounts of moisture while offering excellent quick-drying properties.\u003cbr\u003e\u003cbr\u003e[Odor-Free! Ideal for Indoor Drying]\u003cbr\u003esensui is designed with a focus on harmony with nature, utilizing the natural antibacterial and deodorizing properties of hinoki (Japanese cypress). Hinoki oil, known for its antibacterial and insect-repelling effects, is microencapsulated and embedded into the towel fibers. This eco-friendly treatment ensures a safe and comfortable experience.\u003cbr\u003e\u003cbr\u003esensui towels are made from carefully selected high-quality cotton and bleached with natural water from the Izumi Mountains. 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We carefully select high-quality cotton ideal for towels and bleach it using natural water from the Izumi Mountains. Because towels are an essential part of daily life, we focus on premium materials and craftsmanship, weaving each piece with care and attention to everyday comfort.\u003cbr\u003e\u003cbr\u003e[100% Organic Cotton with Exceptional Quality]\u003cbr\u003eTo provide the true comfort of organically grown cotton, we use 100% skin-friendly organic cotton, cultivated in nutrient-rich soil. This commitment ensures a soft and gentle feel against the skin.\u003cbr\u003e\u003cbr\u003e[Unparalleled Softness and Superior Absorbency]\u003cbr\u003eWe use \"Super ZERO,\" a revolutionary yarn developed by Asano Nenshi with the world's first unique spinning method. This technology allows the fibers to trap plenty of air, resulting in a remarkably absorbent towel that is voluminous yet lightweight. The capillary effect enables the towel to instantly absorb large amounts of moisture while offering excellent quick-drying properties.\u003cbr\u003e\u003cbr\u003e[Odor-Free! Ideal for Indoor Drying]\u003cbr\u003esensui is designed with a focus on harmony with nature, utilizing the natural antibacterial and deodorizing properties of hinoki (Japanese cypress). Hinoki oil, known for its antibacterial and insect-repelling effects, is microencapsulated and embedded into the towel fibers. This eco-friendly treatment ensures a safe and comfortable experience.\u003cbr\u003e\u003cbr\u003esensui towels are made from carefully selected high-quality cotton and bleached with natural water from the Izumi Mountains. 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We carefully select high-quality cotton ideal for towels and bleach it using natural water from the Izumi Mountains. Because towels are an essential part of daily life, we prioritize premium materials and craftsmanship, weaving each piece with care and attention to everyday comfort.\u003cbr\u003e\u003cbr\u003e[100% Organic Cotton for Ultimate Softness]\u003cbr\u003eTo provide the true comfort of organically grown cotton, we use 100% skin-friendly organic cotton cultivated in nutrient-rich soil. This ensures a naturally soft texture that is gentle on the skin.\u003cbr\u003e\u003cbr\u003e[Exceptional Fluffiness and Superior Absorbency]\u003cbr\u003eWe use \"Super ZERO,\" a groundbreaking yarn developed by Asano Nenshi with the world's first innovative spinning method. This technique allows the fibers to retain ample air, creating a towel with remarkable absorbency, lightweight volume, and exceptional softness. Additionally, the capillary effect enables it to instantly absorb large amounts of moisture while ensuring excellent quick-drying properties.\u003cbr\u003e\u003cbr\u003e[Odor-Free! Ideal for Indoor Drying]\u003cbr\u003esensui is designed with nature in mind, utilizing the antibacterial and deodorizing power of hinoki (Japanese cypress). Hinoki oil, known for its antibacterial and insect-repelling properties, is microencapsulated and embedded into the towel fibers. This eco-friendly treatment ensures a safe and refreshing experience.\u003cbr\u003e\u003cbr\u003esensui towels are made from carefully selected high-quality cotton and bleached with natural water from the Izumi Mountains. 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We carefully select high-quality cotton ideal for towels and bleach it using natural water from the Izumi Mountains. Since towels are an essential part of daily life, we focus on premium materials and craftsmanship, weaving each piece with care and consideration for everyday comfort.\u003cbr\u003e\u003cbr\u003e[Softness Achieved Through Washing with Natural Water from the Izumi Mountains]\u003cbr\u003eIn the Senshu towel production region, fabrics are woven and then washed with natural water from the Izumi Mountains to remove starch and impurities. This process results in a uniquely soft texture and ensures excellent absorbency from the very first use.\u003cbr\u003e\u003cbr\u003e[Premium Hybrid Extra-Long Staple Cotton with Exceptional Smoothness and Absorbency]\u003cbr\u003eWe use hybrid cotton, a blend of different varieties of extra-long staple cotton, renowned for its silk-like smoothness and superior absorbency. By gently twisting the yarn, we achieve an even softer and more luxurious texture.\u003cbr\u003e\u003cbr\u003e[Odor-Free! Ideal for Indoor Drying]\u003cbr\u003esensui is designed in harmony with nature, utilizing the natural antibacterial and deodorizing properties of hinoki (Japanese cypress). Hinoki oil, known for its antibacterial and insect-repelling effects, is microencapsulated and embedded into the towel fibers. This eco-friendly treatment ensures a safe and comfortable experience.\u003cbr\u003e\u003cbr\u003esensui towels are made from carefully selected high-quality cotton and bleached with natural water from the Izumi Mountains. 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Their simple yet thoughtful design reflects a commitment to natural harmony and everyday well-being.\u003cbr\u003e\u003cbr\u003eWith natural antibacterial treatment derived from hinoki and a volume-conscious design for ease of use, sensui offers a simple and refined lifestyle that seamlessly blends with nature.","brand":"sensui by hiorie","offers":[{"title":"Off White","offer_id":51012115923108,"sku":"B1-FB-SYU0007-01","price":64.79,"currency_code":"USD","in_stock":true},{"title":"Ash Beige","offer_id":51012115955876,"sku":"B1-FB-SYU0007-02","price":64.79,"currency_code":"USD","in_stock":true},{"title":"Light Gray","offer_id":51012115988644,"sku":"B1-FB-SYU0007-03","price":64.79,"currency_code":"USD","in_stock":true},{"title":"Smoke Blue","offer_id":51012116021412,"sku":"B1-FB-SYU0007-04","price":64.79,"currency_code":"USD","in_stock":true},{"title":"Assorted 2 Colors 01","offer_id":51012116086948,"sku":"B1-FB-SYU0007-a01","price":64.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5744\/8868\/files\/B1-FB-SYU0007-a01.jpg?v=1748939289"},{"product_id":"b1-fb-syu0008","title":"Senshu - Bath Towel sensui Yu 4-Pack","description":"[Made in Japan Senshu Towel]\u003cbr\u003esensui brings a simple yet refined lifestyle in harmony with nature. We carefully select high-quality cotton ideal for towels and bleach it using natural water from the Izumi Mountains. Since towels are an essential part of daily life, we focus on premium materials and craftsmanship, weaving each piece with care and consideration for everyday comfort.\u003cbr\u003e\u003cbr\u003e[Softness Achieved Through Washing with Natural Water from the Izumi Mountains]\u003cbr\u003eIn the Senshu towel production region, fabrics are woven and then washed with natural water from the Izumi Mountains to remove starch and impurities. This process results in a uniquely soft texture and ensures excellent absorbency from the very first use.\u003cbr\u003e\u003cbr\u003e[Carefully Selected High-Quality Cotton \u0026amp; Custom-Spun Yarn for Towels]\u003cbr\u003eWe use premium combed cotton yarn, meticulously crafted by removing short fibers and spinning only long fibers for superior quality. 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We carefully select high-quality cotton ideal for towels and bleach it using natural water from the Izumi Mountains. Because towels are an essential part of daily life, we prioritize premium materials and craftsmanship, weaving each piece with care and attention to everyday comfort.\u003cbr\u003e\u003cbr\u003e[Perfect Thickness for Everyday Use]\u003cbr\u003eDesigned with daily convenience in mind, this towel is intentionally lightweight rather than overly thick. It combines a soft, fluffy texture with excellent quick-drying properties, making it a practical choice for everyday use.\u003cbr\u003e\u003cbr\u003e[Softness Achieved Through Washing with Natural Water from the Izumi Mountains]\u003cbr\u003eIn the Senshu towel production region, fabrics are woven and then washed with natural water from the Izumi Mountains to remove starch and impurities. 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